Campbell County Fishing is the Focus of New Tourism Ads

In an effort to boost sport fishing tourism in Campbell County, Economic Development created a pair of advertisements for Blue Ridge Outdoors magazine's March Fishing Issue and The Virginia Sportsman's Spring Issue. Both ads feature a photo taken during Fishing Tournament weekend in April 2023 (Brookneal Catfish Tournament and Brookneal Striped Bass Tournament) and promote the excellent fishing to be done in springtime along the Staunton River. In addition to the print advertisements, digital and social media posts on the magazine's extensive social platforms will help promote the area.

For 29 years, Blue Ridge Outdoors has been the leading free outdoor lifestyle magazine in the Southeast and Mid-Atlantic. They distribute 85,000 magazines each month and are placed in 1700 free locations. 77% of their readers report that they use Blue Ridge Outdoors to learn about new destinations and plan travel. 

The Virginia Sportsman is a subscription-based magazine with approximately 7,500 subscribers. It's content supports broad sporting interests, from fly fishing, hunting and shooting sports, to land preservation and recreational land management. 80% of the subscribers are in Virginia.